Return on Investment (ROI) for customer-facing or coaching training programs has always been elusive. Ninety-four per cent of CEOs are looking to their L&D teams to drive results, but only 8% are satisfied that they are getting what they need. The big disconnect is measurement.

For over 17 years, we’ve tracked the performance of every salesperson in every one of hundreds of thousands of conversations. With all this qualitative and quantitative data we can say that the two most important skills (and the two that are often performed worst) are curiosity and empathy.

Applying deliberate practice as the skill development component in support of the change process is critical to the success of the initiative. Now, there is next to no investment made by organizations to develop deliberate practice solutions although the payoff seems self-evident. Applying deliberate practice to change initiatives comes with a simple truth.