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Sales Conversations Doug Robertson Sales Conversations Doug Robertson

Salesforce Conversation Skill Development: When to Use AI and When to Use an Expert Coach

In summary, the optimal strategy isn't choosing one over the other but integrating both approaches thoughtfully. In fact, a blended approach delivers the most significant impact by pairing the strengths of each method at the right time: AI-enabled practice provides scalable, always-available opportunities to build foundational conversation skills through consistent, repeatable scenarios—backed by real-time, analytics-driven feedback in a safe, judgment-free environment. Practice with human coaches adds the emotional depth, nuance, and adaptability required for complex, high-stakes conversations. Expert coaches offer a psychologically safe space to explore, refine, and grow through truly personalized and unbiased feedback. Manager-led practice plays a valuable role in reinforcing job-specific behaviors, coaching in real-world contexts, and aligning communication skills with organizational culture—best used to complement formal training rather than replace it.

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Deliberate Practice Doug Robertson Deliberate Practice Doug Robertson

Breaking the Status Quo: The Power of Pain Point Selling

Deliberate practice holds profound implications for skill development in many domains. Whether it's getting better at skiing or mastering other skills like leadership and communication skills, the principles remain the same. With each deliberate repetition, new neural pathways are forged, and long-term memory retention is enhanced, paving the way for non-conscious and more effortless performance.

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Leadership Development, Deliberate Practice Kathleen Meehan Leadership Development, Deliberate Practice Kathleen Meehan

Mastering the Art of Cross-Country Skiing: A Journey of Deliberate Practice

Deliberate practice holds profound implications for skill development in many domains. Whether it's getting better at skiing or mastering other skills like leadership and communication skills, the principles remain the same. With each deliberate repetition, new neural pathways are forged, and long-term memory retention is enhanced, paving the way for non-conscious and more effortless performance.

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Leadership Development Manja Horner Leadership Development Manja Horner

Elevating Leadership Effectiveness Through Deliberate Practice

Regardless of industry, fantastic leadership communication is vital for organizational success. Deliberate practice of these critical communication skills within realistic scenarios tailored to the job role and individual will get leaders to perform better sooner and with measurable results. Remember the adage “practice makes progress” and keep reading for examples of practice scenarios specific to specialized leader segments, including sales, supply chain and corporate.

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ROI, Deliberate Practice Cameron Anderson ROI, Deliberate Practice Cameron Anderson

Practice Makes Perfect

Since corporate training began, Learning and Development professionals have struggled to determine the return on investment (ROI) on training programs. While the reaction level or “smile sheets” administered during or post program are often very positive, the next three levels - learning, behaviour change, and business results - are traditionally more difficult to measure.

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Change, Coaching, Culture Randy Sabourin Change, Coaching, Culture Randy Sabourin

Do you want to measure ROI?

Return on Investment (ROI) for customer-facing or coaching training programs has always been elusive. Ninety-four per cent of CEOs are looking to their L&D teams to drive results, but only 8% are satisfied that they are getting what they need. The big disconnect is measurement.

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